Programmatic Display in Saint Paul, Minnesota
Reach the right person, in the right place, at the right moment.
Who you would be reaching in Saint Paul
Programmatic buys the person, not the website, so the useful question is who lives here. Saint Paul's 125,249 households have a median income of $73,394, and 53% own their home.
With a median age of 33.7, a young audience that turns over quickly, a display plan here has to refresh its audiences more often than one in the older suburbs.
Inside Saint Paul, median household income runs from $70,187 in 55106 to $107,248 in 55105. One city, two different audiences.
| ZIP | Households | Median income | Median age |
|---|---|---|---|
| 55104 | 19,059 | $75,712 | 33.4 |
| 55106 | 18,946 | $70,187 | 31.7 |
| 55117 | 16,788 | $70,771 | 32.1 |
| 55119 | 16,264 | $81,865 | 34.4 |
| 55116 | 12,499 | $81,141 | 42.3 |
| 55105 | 11,673 | $107,248 | 33.6 |
| 55102 | 10,715 | $76,406 | 39.9 |
| 55108 | 6,747 | $86,308 | 34.1 |
| 55107 | 6,037 | $74,531 | 37.4 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why programmatic display works here
Saint Paul's 307,284 residents are served by an economy built on state government, higher education, healthcare and established neighbourhood retail. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Programmatic display follows Saint Paul shoppers across the sites they browse between visits, which is where most of the decision actually happens — not in the store, and not in Minneapolis.
How we run it: Programmatic Display.
Saint Paul at a glance
- Population
- 307,284
- Median household income
- $73,394
- Median home value
- $294,500
- Median age
- 33.7
- County
- Ramsey County
- Region
- Twin Cities
- Size in Minnesota
- 2nd largest
- Local economy
- state government, higher education, healthcare and established neighbourhood retail
- Known for
- the State Capitol and the Grand Avenue business district
Programmatic Display in Saint Paul
Why does Saint Paul need a different plan from Minneapolis?
Because the households are different: the median home is worth $294,500 in Saint Paul and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does programmatic display cost in Saint Paul?
Budget follows reach and frequency, and Saint Paul's 125,249 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Saint Paul?
Yes. Our office is in Hamel, in Medina, about 24 miles from Saint Paul in a straight line.
Other services in Saint Paul
Ready to grow in Saint Paul?
Tell us the goal. We will show you the programmatic display plan and the numbers behind it.