Programmatic Display in Minnetonka, Minnesota
Reach the right person, in the right place, at the right moment.
Who you would be reaching in Minnetonka
Programmatic buys the person, not the website, so the useful question is who lives here. Minnetonka's 23,515 households have a median income of $119,517, and 72% own their home.
With a median age of 42.9, this is a settled audience. Frequency matters more than novelty, and the same households can be reached steadily through a whole season.
Inside Minnetonka, median household income runs from $83,143 in 55343 to $174,301 in 55391. One city, two different audiences.
| ZIP | Households | Median income | Median age |
|---|---|---|---|
| 55343 | 13,657 | $83,143 | 38.3 |
| 55305 | 9,927 | $104,914 | 40.5 |
| 55345 | 8,313 | $145,332 | 44.6 |
| 55391 | 6,517 | $174,301 | 50.2 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why programmatic display works here
Minnetonka's 53,064 residents are served by an economy built on corporate offices, finance, healthcare and professional services. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Programmatic display moves Minnetonka budget toward the audiences converting and off the ones that are not, while the campaign is still running. Across Hennepin County that daily correction is usually worth more than the initial targeting.
How we run it: Programmatic Display.
Minnetonka at a glance
- Population
- 53,064
- Median household income
- $119,517
- Median home value
- $475,800
- Median age
- 42.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 19th largest
- Local economy
- corporate offices, finance, healthcare and professional services
- Known for
- Lake Minnetonka and the Ridgedale retail district
Programmatic Display in Minnetonka
Why does Minnetonka need a different plan from Eden Prairie?
Because the households are different: 59% of working Minnetonka residents leave town for work, against 53% in Eden Prairie. A plan copied from Eden Prairie would spend the same money on a different audience.
What does programmatic display cost in Minnetonka?
Budget follows reach and frequency, and Minnetonka's 23,515 households make it a different calculation from Eden Prairie. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Minnetonka?
Yes. Our office is in Hamel, in Medina, about 9 miles from Minnetonka in a straight line.
Other services in Minnetonka
Ready to grow in Minnetonka?
Tell us the goal. We will show you the programmatic display plan and the numbers behind it.