Connected TV (CTV) in Minnetonka, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Minnetonka
Broadcast TV in Minnetonka means buying the whole Minneapolis–St. Paul market to reach Minnetonka's 23,515 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Minnetonka rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Minnetonka has about 22,468 homes with broadband, so that budget could show the ad in every one of them about 6 times. That is more than one town needs, so a test here is normally drawn wider: Minnetonka's own ZIP codes plus neighbouring Eden Prairie and Plymouth, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Minnetonka, median household income runs from $83,143 in 55343 to $174,301 in 55391. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55343 | 13,657 | 93% | $83,143 | $673–$1.3k/mo |
| 55305 | 9,927 | 96% | $104,914 | $506–$1k/mo |
| 55345 | 8,313 | 95% | $145,332 | $420–$839/mo |
| 55391 | 6,517 | 91% | $174,301 | $317–$633/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Minnetonka's 53,064 residents are served by an economy built on corporate offices, finance, healthcare and professional services. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Minnetonka households and reports exactly which ones saw it. For a market of 53,064, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Minnetonka at a glance
- Population
- 53,064
- Median household income
- $119,517
- Median home value
- $475,800
- Median age
- 42.9
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 19th largest
- Local economy
- corporate offices, finance, healthcare and professional services
- Known for
- Lake Minnetonka and the Ridgedale retail district
Connected TV (CTV) in Minnetonka
Why does Minnetonka need a different plan from Eden Prairie?
Because the households are different: 59% of working Minnetonka residents leave town for work, against 53% in Eden Prairie. A plan copied from Eden Prairie would spend the same money on a different audience.
What does connected TV (CTV) cost in Minnetonka?
A $2,500 month is enough for all of Minnetonka: its 22,468 broadband homes would each see the ad about 6 times. So the budget question here is really how far beyond Minnetonka to go. We show the household count and the frequency for each option before anything runs.
Can you target just Minnetonka?
Yes: by ZIP code (55345, 55305, 55343, 55391), any one of them on its own, and by radius where a ZIP spills past the Minnetonka line.
Do you work with businesses in Minnetonka?
Yes. Our office is in Hamel, in Medina, about 9 miles from Minnetonka in a straight line.
Other services in Minnetonka
Ready to grow in Minnetonka?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.