Digital Audio in Saint Paul, Minnesota
Be in their ears across music, podcasts and streaming radio.
The Saint Paul commute, in numbers
158,021 Saint Paul residents work, and 59% of them drive there alone: no screen, often headphones or the car speakers. At 21.1 min each way that is about 15 hours a month per commuter, the most attentive listening time most people have.
50% of working residents leave Saint Paul for work, so the morning drive is when they are still local. Audio can be scheduled for that window and switched off when they have left.
Inside Saint Paul, the average commute runs from 18.5 min in 55105 to 23.9 min in 55119. One city, two different audiences.
| ZIP | Workers | Average commute | Median income |
|---|---|---|---|
| 55104 | 25,436 | 21 min | $75,712 |
| 55106 | 25,840 | 23.2 min | $70,187 |
| 55117 | 21,454 | 21.5 min | $70,771 |
| 55119 | 22,377 | 23.9 min | $81,865 |
| 55116 | 13,330 | 19.7 min | $81,141 |
| 55105 | 16,906 | 18.5 min | $107,248 |
| 55102 | 11,600 | 20.2 min | $76,406 |
| 55108 | 8,752 | 20.6 min | $86,308 |
| 55107 | 7,232 | 19.2 min | $74,531 |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why digital audio works here
Saint Paul's 307,284 residents are served by an economy built on state government, higher education, healthcare and established neighbourhood retail. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Digital audio reaches Saint Paul during the parts of the day no screen does: driving, working, moving between Minneapolis and Maplewood.
How we run it: Digital Audio.
Saint Paul at a glance
- Population
- 307,284
- Median household income
- $73,394
- Median home value
- $294,500
- Median age
- 33.7
- County
- Ramsey County
- Region
- Twin Cities
- Size in Minnesota
- 2nd largest
- Local economy
- state government, higher education, healthcare and established neighbourhood retail
- Known for
- the State Capitol and the Grand Avenue business district
Digital Audio in Saint Paul
Why does Saint Paul need a different plan from Minneapolis?
Because the households are different: the median home is worth $294,500 in Saint Paul and $362,200 in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does digital audio cost in Saint Paul?
Budget follows reach and frequency, and Saint Paul's 125,249 households make it a different calculation from Minneapolis. We build the plan from the goal backwards and show the arithmetic before anything runs, so you are never agreeing to a figure you cannot check.
Do you work with businesses in Saint Paul?
Yes. Our office is in Hamel, in Medina, about 24 miles from Saint Paul in a straight line.
Other services in Saint Paul
Ready to grow in Saint Paul?
Tell us the goal. We will show you the digital audio plan and the numbers behind it.