Connected TV (CTV) in Bloomington, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Bloomington
Broadcast TV in Bloomington means buying the whole Minneapolis–St. Paul market to reach Bloomington's 37,601 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Bloomington rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Bloomington's 34,826 broadband homes (74% to 100%). Covering all of them at that frequency takes roughly $1.9k to $3.7k a month, so most Bloomington tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Bloomington, median household income runs from $76,274 in 55425 to $106,432 in 55438. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55420 | 9,257 | 91% | $82,170 | $447–$892/mo |
| 55437 | 8,508 | 96% | $95,718 | $435–$868/mo |
| 55431 | 8,199 | 92% | $101,484 | $401–$801/mo |
| 55438 | 7,158 | 95% | $106,432 | $362–$723/mo |
| 55425 | 4,465 | 88% | $76,274 | $209–$418/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Bloomington's 88,665 residents are served by an economy built on retail, hospitality, corporate offices and everything serving MSP airport traffic. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Bloomington households and reports exactly which ones saw it. For a market of 88,665, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Bloomington at a glance
- Population
- 88,665
- Median household income
- $93,211
- Median home value
- $361,700
- Median age
- 41.1
- County
- Hennepin County
- Region
- Twin Cities
- Size in Minnesota
- 4th largest
- Local economy
- retail, hospitality, corporate offices and everything serving MSP airport traffic
- Known for
- Mall of America and the hotel corridor along I-494
Connected TV (CTV) in Bloomington
Why does Bloomington need a different plan from Minneapolis?
Because the households are different: 66% of Bloomington households own their home, against 48% in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in Bloomington?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Bloomington's 34,826 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $1.9k to $3.7k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Bloomington?
Yes: by ZIP code (55438, 55431, 55437, 55420, 55425), any one of them on its own, and by radius where a ZIP spills past the Bloomington line.
Do you work with businesses in Bloomington?
Yes. Our office is in Hamel, in Medina, about 19 miles from Bloomington in a straight line.
Other services in Bloomington
Ready to grow in Bloomington?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.