Connected TV (CTV) in Moorhead, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Moorhead
Broadcast TV in Moorhead means buying the whole Fargo–Valley City market to reach Moorhead's 18,508 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Moorhead rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. Moorhead has about 16,496 homes with broadband, so that budget could show the ad in every one of them about 8 times. That is more than one town needs, so a test here is normally drawn wider: Moorhead's own ZIP codes plus neighbouring St. Cloud and Duluth, so the money reaches new homes rather than the same ones again.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Most of Moorhead is a single ZIP code, 56560, with 18,941 households. ZIP targeting alone cannot split the city, so a Moorhead plan is drawn by radius or neighbourhood instead.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 56560 | 18,941 | 89% | $75,406 | $900–$1.8k/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Moorhead holds roughly 45,036 people, and its higher education, agriculture services and cross-border retail with Fargo means a meaningful share of that audience turns over every academic year. An audience built once and left alone goes stale here faster than almost anywhere in Clay County.
Connected TV puts a full-screen, unskippable ad in front of Moorhead households and reports exactly which ones saw it. For a market of 45,036, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Moorhead at a glance
- Population
- 45,036
- Median household income
- $72,761
- Median home value
- $249,000
- Median age
- 31.3
- County
- Clay County
- Region
- Greater Minnesota
- Size in Minnesota
- 23rd largest
- Local economy
- higher education, agriculture services and cross-border retail with Fargo
- Known for
- the Red River, which the city shares with Fargo, North Dakota
Connected TV (CTV) in Moorhead
Why does Moorhead need a different plan from St. Cloud?
Because the households are different: 59% of working Moorhead residents leave town for work, against 44% in St. Cloud. A plan copied from St. Cloud would spend the same money on a different audience.
What does connected TV (CTV) cost in Moorhead?
A $2,500 month is enough for all of Moorhead: its 16,496 broadband homes would each see the ad about 8 times. So the budget question here is really how far beyond Moorhead to go. We show the household count and the frequency for each option before anything runs.
Can you target just Moorhead?
Yes, though not by ZIP code alone: 56560 covers most of Moorhead and runs past its edges, so we draw Moorhead by radius instead.
Do you work with businesses in Moorhead?
Yes. Our office is in Hamel, in Medina, about 198 miles from Moorhead in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in Moorhead
Ready to grow in Moorhead?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.