Connected TV (CTV) in Rochester, Minnesota
The impact of television, with the precision of digital.
What Connected TV looks like in Rochester
Broadcast TV in Rochester means buying the whole Rochester–Mason City–Austin market to reach Rochester's 51,131 households. Connected TV is bought by household and ZIP code instead, so the plan can be drawn around Rochester rather than the whole market.
A $2,500 month buys roughly 117,575 to 140,850 impressions at our planner's delivery rates. At three to five showings per home, which is what month one should build, that reaches about 25,843 to 43,071 of Rochester's 47,110 broadband homes (55% to 91%). Covering all of them at that frequency takes roughly $2.5k to $5k a month, so most Rochester tests start with the ZIP codes that matter most to the business.
Budget a single-market test at $2,500 to $5,000 a month in media; less cannot build the frequency to judge it.
Inside Rochester, median household income runs from $77,016 in 55904 to $120,611 in 55902. One city, two different audiences.
| ZIP | Households | Broadband | Median income | Covers it 3–5× |
|---|---|---|---|---|
| 55901 | 23,650 | 92% | $94,607 | $1.2k–$2.3k/mo |
| 55904 | 12,487 | 89% | $77,016 | $593–$1.2k/mo |
| 55902 | 11,338 | 93% | $120,611 | $563–$1.1k/mo |
| 55906 | 8,539 | 96% | $93,685 | $436–$871/mo |
Source: US Census Bureau (ACS 2024 5-year; 2020 ZIP relationship file), via Census Reporter.
Why connected TV (CTV) works here
Rochester's 122,330 residents are served by an economy built on healthcare and medical research, with hospitality and housing built around it. A healthcare workforce keeps hours a nine-to-five media plan does not account for, which changes when they are reachable and on what.
Connected TV puts a full-screen, unskippable ad in front of Rochester households and reports exactly which ones saw it. For a market of 122,330, that difference between estimated and measured reach is not academic.
How we run it: Connected TV (CTV).
Rochester at a glance
- Population
- 122,330
- Median household income
- $89,389
- Median home value
- $310,500
- Median age
- 36.3
- County
- Olmsted County
- Region
- Greater Minnesota
- Size in Minnesota
- 3rd largest
- Local economy
- healthcare and medical research, with hospitality and housing built around it
- Known for
- Mayo Clinic, which draws patients and visitors from around the world
Connected TV (CTV) in Rochester
Why does Rochester need a different plan from Minneapolis?
Because the households are different: 12% of working Rochester residents leave town for work, against 41% in Minneapolis. A plan copied from Minneapolis would spend the same money on a different audience.
What does connected TV (CTV) cost in Rochester?
A test usually starts at $2,500 a month in media, which reaches roughly 25,843 to 43,071 of Rochester's 47,110 broadband homes at three to five showings each. Reaching every one of them at that frequency is roughly $2.5k to $5k a month. We show that arithmetic for your ZIP codes before anything runs.
Can you target just Rochester?
Yes: by ZIP code (55901, 55902, 55904, 55906), any one of them on its own, and by radius where a ZIP spills past the Rochester line.
Do you work with businesses in Rochester?
Yes. Our office is in Hamel, in Medina, about 89 miles from Rochester in a straight line, and we plan Greater Minnesota campaigns for the local market rather than the metro's.
Other services in Rochester
Ready to grow in Rochester?
Tell us the goal. We will show you the connected TV (CTV) plan and the numbers behind it.