Connected TV for HVAC, plumbing and electrical.
Nobody thinks about the furnace until it stops. The company that gets the call is the one whose name is already in the house. Connected TV puts yours there: the right 40,000 homes in your trade area, not 80 million.
How many customers could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 03 of 26
HVAC, plumbing & electrical
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- booked estimates$5,000 at $45 to $140 each
- 36 to 111
- customershow many in 10 you close
- Step 03
- Ticket: HVAC repair callthe sale, not your profit
- $130 to $2,000
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in booked estimates.
For a heating, plumbing or electrical company the result that counts is a booked estimate. That is what the plan is built around, and what your monthly report keeps score on once measurement is set up.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge booked estimates yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Where your trucks already go
The zip codes your trucks cover and none of the ones they do not: Minneapolis-St. Paul, Rochester, Duluth, or a radius around the shop.
The weather decides
The first cold snap and the first heat wave are when the phones ring. We plan the schedule around weather-driven demand instead of spreading it flat across the year.
- 25%Connected TVYour commercial, full screen, in the homes you picked.
- 45%SearchCatches people when they look you up by name.
- 20%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a heating company in winter. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- Two in the morning. A thermostat reading 58. Breath you can see, indoors.
- We hear
- The furnace picked tonight.
- 0:05
The offer
- We see
- Your truck in a dark driveway, and your technician pulling boot covers on at the door.
- We hear
- [Your Company] picks up at any hour and gives you the price before the work starts.
- 0:22
What to do next
- We see
- Your name and number, large, on the side of the truck and on the screen.
- We hear
- Save this number before you need it. [Your Company].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your name on their TV. The call on your phone.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.