Connected TV for roofing, siding and windows.
A roof is a decision most people make once or twice in a lifetime, and after a storm, strangers knock on every door. The local name a homeowner has already seen on their own TV is the one that gets let up the ladder.
How many customers could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 04 of 26
Roofing, siding & windows
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- inspections booked$5,000 at $60 to $200 each
- 25 to 83
- customershow many in 10 you close
- Step 03
- Ticket: Roof repairthe sale, not your profit
- $395 to $1,967
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in inspections booked.
The result that counts is an inspection on the calendar. The plan is built around inspections booked, because that is the step where an exteriors company either earns the job or does not.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge inspections booked yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Storm paths, by zip code
Hail does not hit a whole metro. We can tighten the plan to the zip codes that matter this season and leave the rest alone.
Homes, not lake cabins
We skip the viewers who are not your customer, like seasonal lake-home viewers when you only work in the metro.
- 30%Connected TVYour commercial, full screen, in the homes you picked.
- 35%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a roofing company after a hailstorm. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- The morning after. A homeowner in a bathrobe on the lawn, coffee in hand, looking up at the roof.
- We hear
- From down here it always looks fine.
- 0:05
The offer
- We see
- Your crew on the ladder, and a phone showing photos of lifted shingles.
- We hear
- [Your Company] goes up, takes the pictures and shows you exactly what the hail did. [Your inspection offer].
- 0:22
What to do next
- We see
- Your name, your number and your license number.
- We hear
- Get it looked at before the next one rolls through. [Your Company].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your crew on their TV. The inspection on your calendar.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.