Connected TV for cleaning, pest control and movers.
Cleaning, pest control and moving are bought by people who would rather not think about it. They call the name they recognize. Connected TV makes yours familiar in the homes you can actually serve.
How many new customers could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 07 of 26
Cleaning, pest & moving
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- booked jobs$5,000 at $30 to $95 each
- 53 to 167
- new customershow many in 10 you close
- Step 03
- Ticket: House cleaning visitthe sale, not your profit
- $118 to $238
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in booked jobs.
The result that counts is a booked job. Search does a lot of the catching for these trades, so the typical plan leans on it, with TV making sure the name they search for is yours.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge booked jobs yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Only where you send a crew
Your service towns, by zip code. A mover in Rochester and a cleaning company in Maple Grove do not need the same map.
When the need shows up
Some of this work has a season. We plan the schedule around the weeks your phone is busiest, not evenly across the year.
- 20%Connected TVYour commercial, full screen, in the homes you picked.
- 45%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a house cleaning company. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- Friday, 5:40. A doorbell. In-laws on the step. Behind the door, a living room that is not ready.
- We hear
- You had all week.
- 0:05
The offer
- We see
- Your team leaving a spotless house, the door clicking shut behind them.
- We hear
- [Your Company] cleans while you are at work. Same crew, every visit.
- 0:22
What to do next
- We see
- Your name, your number and the towns you serve.
- We hear
- Book the first clean online in [minutes]. [Your Company].
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your name on their TV. The job on your schedule.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.