White-label streaming audio, under your brand.
Your agency sells audio on Spotify, Pandora, podcasts and streaming radio. We plan it, buy it and run it, and the report carries your name.
- Your name on everything. The deck, the report and the client relationship stay yours.
- $2,500 to $5,000 a month in media is where most campaigns start. You set the margin.
- A silent partner unless you want us on the call.
You keep the client. We do the running.
- The client relationship
- Strategy and how it is positioned
- Pricing: you set the margin
- Creative direction and landing pages
- The CRM and the story in the quarterly review
- Your name on the deck and the reports
- Access to the audio inventory
- Audience and area set-up
- Trafficking the spot and its companion banner
- Frequency caps, so one listener is not worn out
- The mix of Connected TV and audio, when both run
- The raw performance file behind the report
What digital audio advertising is
Digital audio is the audio people stream: music apps, podcasts and radio stations played over the internet. The ads run in the breaks, the way a radio spot does. You will also see it called streaming audio advertising, streaming radio advertising or programmatic audio. It is the same thing.
Two things separate it from a radio buy. A radio spot buys a time slot and hopes the right person is tuned in. A digital audio ad is aimed at an audience and an area, and it comes back with a report of who actually heard it.
Three ways to bring us in
- Beside you
Hands-on, with an email address at your agency and a seat on your client calls.
- Behind you
In the background and unseen. Your client only ever deals with you.
- Referred
Introduced as your partner, when you would rather hand the channel over.
What to quote your client
$2,500 to $5,000a month in media is where most campaigns start.
A tight area, such as a few zip codes or one neighborhood, works at the low end. A whole metro, several markets or a statewide plan needs more.
Below that it can run. It just does not reach enough of the right people often enough to tell you whether it worked.
You set the price to your client and keep the margin. Send a brief and you get a plan with the maths before anyone is asked to spend.
Thirty days of digital audio for a retailer
A retail client. 30 days.
A retailer ran digital audio for 30 days: ads in podcasts, streaming music and digital radio.
- Store visits
- 23,419
- Cost per store visit
- $2.95
- Impressions
- 14,799,119
- Reach
- 3,738,264
Copied from the case study we published at the time. The client's name is withheld. A past result is not a forecast: yours will depend on your market, your budget and your offer.
How digital audio works
The full guide: what it is, who it can be aimed at, how it is measured and what it has done.
Read the guideWhite-label Connected TV
The same arrangement on the television: your client's commercial on the streaming services they watch, reported under your brand.
See white-label CTVThe things agencies ask first.
Answered the way we would answer on a call.
Will our client know you exist?
Not unless you want them to. The default is a silent partner. If it helps on a call, we join as your specialist. A small "powered by" line is available, and most partners decline it.
Whose name is on the report?
Yours. The report carries your logo and can be exported as a PDF or a slide deck for your client meeting.
How is it priced to us?
You set the price to your client and keep the margin. Most campaigns start at $2,500 to $5,000 a month in media.
When is this a bad fit?
If you already have your own trading desk and a full-time buyer, you should run it yourselves. And a two-week flight is rarely long enough to judge anything.
Can audio run with a Connected TV plan we already sell?
Yes. We have white-labelled Connected TV and audio together under an agency's brand, and managing the mix between the two is part of what we handle.
What do we send you?
The recorded spot and a companion banner. You keep creative direction, and we tell you what the plays and reach look like from the first month.
Send us a brief and see the plan in days.
Tell us the client, the area and the budget. You get a plan you can put your name on.