White-label geofencing, under your brand.
Fences around the competitors, events and neighborhoods your client cares about. You sell it and present it. We draw them, run them and report fence by fence.
- Your name on everything. The deck, the report and the client relationship stay yours.
- $2,500 to $5,000 a month in media is where most campaigns start. You set the margin.
- A silent partner unless you want us on the call.
You keep the client. We do the running.
- The client relationship
- Strategy and how it is positioned
- Pricing: you set the margin
- Creative direction and landing pages
- The CRM and the story in the quarterly review
- Your name on the deck and the reports
- Drawing each fence around the actual place
- Building the audience from the phones that entered
- Trafficking the display ads
- Three or four weeks of follow-up after a visit
- Counting store visits where there is a location
- The raw performance file behind the report
What geofencing advertising is
A geofence is a boundary drawn on a map around a real place. Geofencing advertising, also called geofencing marketing, shows your ads to the phones that go inside it.
The boundary is exact. It can be a single address, a venue or a block, rather than a wide circle around a zip code. We draw the actual shape on a map.
Three ways to bring us in
- Beside you
Hands-on, with an email address at your agency and a seat on your client calls.
- Behind you
In the background and unseen. Your client only ever deals with you.
- Referred
Introduced as your partner, when you would rather hand the channel over.
What to quote your client
$2,500 to $5,000a month in media is where most campaigns start.
A tight area, such as a few zip codes or one neighborhood, works at the low end. A whole metro, several markets or a statewide plan needs more.
Below that it can run. It just does not reach enough of the right people often enough to tell you whether it worked.
You set the price to your client and keep the margin. Send a brief and you get a plan with the maths before anyone is asked to spend.
A take-out special for a pizza chain, counted at pickup
A pizza chain with locations in major metropolitan areas. 3 months.
A pizza chain wanted more take-out orders. For three months we showed a take-out special to people who had visited its main competitors nearby, and counted who came in to pick up.
- Store visits
- 888
- Geo lift
- 269.7%
- Impressions
- 402,525
Copied from the case study we published at the time. The client's name is withheld. A past result is not a forecast: yours will depend on your market, your budget and your offer.
How geofencing digital display works
The full guide: what it is, who it can be aimed at, how it is measured and what it has done.
Read the guideWhite-label Connected TV
The same arrangement on the television: your client's commercial on the streaming services they watch, reported under your brand.
See white-label CTVThe things agencies ask first.
Answered the way we would answer on a call.
Will our client know you exist?
Not unless you want them to. The default is a silent partner. If it helps on a call, we join as your specialist. A small "powered by" line is available, and most partners decline it.
Whose name is on the report?
Yours. The report carries your logo and can be exported as a PDF or a slide deck for your client meeting.
How is it priced to us?
You set the price to your client and keep the margin. Most campaigns start at $2,500 to $5,000 a month in media.
When is this a bad fit?
If you already have your own trading desk and a full-time buyer, you should run it yourselves. And a two-week flight is rarely long enough to judge anything.
What does the report show?
Impressions and clicks for each fence, and store visits where your client has a location to count them at. It carries your logo.
What do you need from us?
The places that matter to your client: competitors, events, neighborhoods. Plus the display ads in the standard sizes, and their own address if visits are to be counted.
Send us a brief and see the plan in days.
Tell us the client, the area and the budget. You get a plan you can put your name on.