White-label programmatic display, under your brand.
Your agency sells display and keeps the client. We plan it, buy it and run it, and hand you a report with your name on it.
- Your name on everything. The deck, the report and the client relationship stay yours.
- $2,500 to $5,000 a month in media is where most campaigns start. You set the margin.
- A silent partner unless you want us on the call.
You keep the client. We do the running.
- The client relationship
- Strategy and how it is positioned
- Pricing: you set the margin
- Creative direction and landing pages
- The CRM and the story in the quarterly review
- Your name on the deck and the reports
- Access to the inventory
- Audience and area set-up
- Trafficking the ads in every size
- Frequency caps and brand-safety controls
- Moving budget mid-flight toward what works
- The raw performance file behind the report
What programmatic display advertising is
Display advertising is the banner and image ads you see beside articles, inside apps and on news sites. Programmatic is how those ads are bought: in an automated auction that runs in the moment a page loads, one impression at a time, instead of a booking with one publisher.
That changes what you are buying. A direct buy rents a space on one website and hopes your customers visit it. A programmatic buy follows an audience across millions of sites and apps, so the ad reaches the person you described wherever they happen to be.
Three ways to bring us in
- Beside you
Hands-on, with an email address at your agency and a seat on your client calls.
- Behind you
In the background and unseen. Your client only ever deals with you.
- Referred
Introduced as your partner, when you would rather hand the channel over.
What to quote your client
$2,500 to $5,000a month in media is where most campaigns start.
A tight area, such as a few zip codes or one neighborhood, works at the low end. A whole metro, several markets or a statewide plan needs more.
Below that it can run. It just does not reach enough of the right people often enough to tell you whether it worked.
You set the price to your client and keep the margin. Send a brief and you get a plan with the maths before anyone is asked to spend.
Finding new online buyers for a supplement company
An international nutritional supplement company. 4 months.
A supplement company wanted new online buyers. We built an audience that resembled its existing customers and showed it display ads for four months.
- Purchases
- 297
- Impressions
- 2,946,879
Copied from the case study we published at the time. The client's name is withheld. A past result is not a forecast: yours will depend on your market, your budget and your offer.
How programmatic display works
The full guide: what it is, who it can be aimed at, how it is measured and what it has done.
Read the guideWhite-label Connected TV
The same arrangement on the television: your client's commercial on the streaming services they watch, reported under your brand.
See white-label CTVThe things agencies ask first.
Answered the way we would answer on a call.
Will our client know you exist?
Not unless you want them to. The default is a silent partner. If it helps on a call, we join as your specialist. A small "powered by" line is available, and most partners decline it.
Whose name is on the report?
Yours. The report carries your logo and can be exported as a PDF or a slide deck for your client meeting.
How is it priced to us?
You set the price to your client and keep the margin. Most campaigns start at $2,500 to $5,000 a month in media.
When is this a bad fit?
If you already have your own trading desk and a full-time buyer, you should run it yourselves. And a two-week flight is rarely long enough to judge anything.
Can we inspect where the ads ran?
Yes. The report lists placements, and the brand-safety controls are ones you can look at rather than take on trust.
Who makes the banners?
You keep creative direction. Send the ads in the standard sizes, and we traffic them and tell you early which ones are earning the results.
Send us a brief and see the plan in days.
Tell us the client, the area and the budget. You get a plan you can put your name on.