White-label audience targeting, under your brand.
The audience the brief describes, built from your client's own list, their website visitors and the places their buyers go. You present it. We build it and run it.
- Your name on everything. The deck, the report and the client relationship stay yours.
- $2,500 to $5,000 a month in media is where most campaigns start. You set the margin.
- A silent partner unless you want us on the call.
You keep the client. We do the running.
- The client relationship
- Strategy and how it is positioned
- Pricing: you set the margin
- Creative direction and landing pages
- The CRM and the story in the quarterly review
- Your name on the deck and the reports
- Building the audience the brief describes
- Onboarding your client's customer list
- Website retargeting set-up
- Boundaries around competitor locations
- Using the audience across TV, display and audio
- The raw performance file behind the report
What custom audience targeting is
Most advertising is aimed at a place or a publication and hopes the right people are there. Audience targeting turns that around. You decide who should see the ad, and it finds them wherever they are watching, reading or listening.
A custom audience is one built for your business alone, from signals that say something about intent: where a phone has been, what a household has been looking at, and the customers you already have. It is sometimes called addressable advertising, because the ad is addressed to chosen households instead of broadcast to everyone.
Three ways to bring us in
- Beside you
Hands-on, with an email address at your agency and a seat on your client calls.
- Behind you
In the background and unseen. Your client only ever deals with you.
- Referred
Introduced as your partner, when you would rather hand the channel over.
What to quote your client
$2,500 to $5,000a month in media is where most campaigns start.
A tight area, such as a few zip codes or one neighborhood, works at the low end. A whole metro, several markets or a statewide plan needs more.
Below that it can run. It just does not reach enough of the right people often enough to tell you whether it worked.
You set the price to your client and keep the margin. Send a brief and you get a plan with the maths before anyone is asked to spend.
Store traffic for a pool and spa specialist
A pool and spa specialist with its own stores. 4 months.
A pool and spa specialist wanted more people in its stores. For four months we followed up with everyone who had visited its website, and reached people who had visited competing stores.
- Store visits
- 1,233
- Impressions
- 3,036,020
Copied from the case study we published at the time. The client's name is withheld. A past result is not a forecast: yours will depend on your market, your budget and your offer.
How custom audience targeting works
The full guide: what it is, who it can be aimed at, how it is measured and what it has done.
Read the guideWhite-label Connected TV
The same arrangement on the television: your client's commercial on the streaming services they watch, reported under your brand.
See white-label CTVThe things agencies ask first.
Answered the way we would answer on a call.
Will our client know you exist?
Not unless you want them to. The default is a silent partner. If it helps on a call, we join as your specialist. A small "powered by" line is available, and most partners decline it.
Whose name is on the report?
Yours. The report carries your logo and can be exported as a PDF or a slide deck for your client meeting.
How is it priced to us?
You set the price to your client and keep the margin. Most campaigns start at $2,500 to $5,000 a month in media.
When is this a bad fit?
If you already have your own trading desk and a full-time buyer, you should run it yourselves. And a two-week flight is rarely long enough to judge anything.
What do you need from our client?
A customer list if they have one, access to add retargeting to their website, and the competitors or places that matter. If there is no list yet, we start from location and behavior.
Can the same audience run across channels?
Yes. It is built once and used on Connected TV, display and audio, so the client's buyers meet the same message on each.
Send us a brief and see the plan in days.
Tell us the client, the area and the budget. You get a plan you can put your name on.