The box office

How many signed clients could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

Where these numbers come from

Low ticket: Chapter 7 bankruptcy, $1,200 to $2,000. What a Chapter 7 bankruptcy lawyer costs on average, according to an attorney-written guide in the Nolo network. The court filing fee is extra. Source: TheBankruptcySite.org (Nolo), Typical Lawyer Fees in Chapter 7 Bankruptcy, read 6 October 2026.
High ticket: Divorce that goes to trial, $11,600 to $21,500. Average total attorneys' fees in a divorce that went to trial, on one or two issues ($11,600) or on three or more ($21,500), from the Martindale-Nolo Research 2019 survey. Source: DivorceNet (Nolo), How Much Does a Divorce Cost?, read 6 October 2026.
Cost per result: $120 to $450 for each of the case inquiries. That is Launch Media’s own planning range for this kind of business, the same one our media planner uses. It is wide on purpose.
Homes and plays. Ranges from the rates we buy at, assuming each home sees the commercial 3 to 6 times a month. On real Connected TV inventory, 90 to 98% of plays are watched to the end.
Close rate: yours. We do not guess it. The receipt stops at the line above until you answer, so the customers and the dollars are worked from your number, not ours.

What we keep score on

Measured in case inquiries.

The result that counts is a case inquiry. Not every inquiry is a case, which is why the cost range is wide and why the calculator asks how many you actually sign.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge case inquiries yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

Where you practice
By county, zip code or radius around your office: Minneapolis-St. Paul, Rochester, Duluth, or tighter.
Seen before they search
People search for the name they remember. TV plants it, and the search campaign catches it when they look you up.

A typical planLegal services

35%Connected TVYour commercial, full screen, in the homes you picked.
30%SearchCatches people when they look you up by name.
25%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a law firm. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
A kitchen table. A stack of unopened envelopes, one with a red stripe across the top.
We hear
Not opening it does not make it go away.
0:05
The offer
We see
Your attorney, by name, in a real office, talking with a real person.
We hear
[Attorney Name] at [Your Firm] handles [practice area]. [Your consultation terms].
0:22
What to do next
We see
Your name, your number and your required disclaimer.
We hear
Call [number]. A person answers.

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Before thisInsurancemeasured in quote requests After this Accounting & taxmeasured in consultations

Also in Financial & professionalBanking & financial services Insurance Accounting & tax B2B & professional services Real estate

All 26 industries

Connected TV for law firms.

How many signed clients could you be getting?

Measured in case inquiries.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Where you practice

Seen before they search

Thirty seconds. Three beats.

The hook

The offer

What to do next

Your firm on their TV. The call when it matters.

Connected TV for law firms.

How many signed clients could you be getting?

Measured in case inquiries.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Where you practice

Seen before they search

Thirty seconds. Three beats.

The hook

The offer

What to do next

Other industries

Your firm on their TV. The call when it matters.