Connected TV for banks and credit unions.
People rarely change banks. When they do, they go to a name that already feels solid. A local institution on the television looks like what it is: established, nearby and staying put.
How many new customers could you be getting?
Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.
$2,500 to $5,000 a month is a real single-market test when the area is tight: a handful of zip codes, not the whole metro.
Planning receipt
No. 19 of 26
Banking & financial services
One month
- Media budget
- $5,000
- Homes that see iteach about 3 to 6 times
- 43K to 86K
- Watched to the end90 to 98% of 235K to 282K plays
- 212K to 276K
- funded accounts$5,000 at $90 to $320 each
- 16 to 56
- new customershow many in 10 you close
- Step 03
- Ticket: One-time financial planthe fee one client pays
- $1,500 to $3,000
What they are worth
Answer step 03 to finish the receipt.
A planning range worked from your own inputs. It is not a forecast or a guarantee, and no two months or markets are the same.
Measured in funded accounts.
The result that counts is a funded account, not an application. The plan is built around funded accounts, and you approve the script and the final cut, so compliance sees every word before it airs.
- Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge funded accounts yet.
- Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
- Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.
All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.
The homes you pick. Nobody else.
Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.
Your footprint
The zip codes around your branches, or the counties you serve. Everyone in the area sees the same commercial.
Next to the local news
Local news, weather and live sports are where a community institution belongs, and where the schedule can put you.
- 40%Connected TVYour commercial, full screen, in the homes you picked.
- 25%SearchCatches people when they look you up by name.
- 25%DisplayYour name on the sites and apps they use between shows.
- 10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.
A typical split for this kind of business, not a result. Yours is built around your area and your budget.
Thirty seconds. Three beats.
Here is the shape of a commercial for a community bank. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.
Already have a video that works on a TV? We can run that instead.
- 0:00
The hook
- We see
- A phone on speaker on a kitchen counter. The hold timer on the screen reads 41 minutes.
- We hear
- Your bank knows your account number. Ours knows your name.
- 0:05
The offer
- We see
- Your branch, your actual people, and a first-name hello.
- We hear
- [Your Bank]. Local decisions, made by people you can sit across from.
- 0:22
What to do next
- We see
- Your name, your branches, your web address and your required disclosures.
- We hear
- Open an account at [yourbank].com or at any branch.
Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.
Other industries
Your name on their TV. The account in your branch.
Tell us your budget and your area. We come back with a plan and the estimates behind it, and nothing is spent until you approve it.