The box office

How many new policyholders could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

Where these numbers come from

Low ticket: One auto policy, a year, $1,281 to $1,438. Two national measures for 2023 from the National Association of Insurance Commissioners: average spending per insured vehicle ($1,281) and the combined average premium per vehicle ($1,438). Source: National Association of Insurance Commissioners, 2022/2023 Auto Insurance Database Report, read 6 October 2026.
High ticket: Home and auto, a year, $2,850 to $3,212. One auto policy plus one homeowners policy, added together. Low end: $1,281 for auto plus $1,569, the U.S. average homeowners premium in 2022. High end: $1,438 for auto plus $1,774, Minnesota's average homeowners premium in 2022. No bundle discount is assumed. Source: National Association of Insurance Commissioners, 2022/2023 Auto Insurance Database Report and Insurance Information Institute, homeowners and renters insurance facts (NAIC data), read 6 October 2026.
Cost per result: $50 to $180 for each of the quote requests. That is Launch Media’s own planning range for this kind of business, the same one our media planner uses. It is wide on purpose.
Homes and plays. Ranges from the rates we buy at, assuming each home sees the commercial 3 to 6 times a month. On real Connected TV inventory, 90 to 98% of plays are watched to the end.
Close rate: yours. We do not guess it. The receipt stops at the line above until you answer, so the customers and the dollars are worked from your number, not ours.

What we keep score on

Measured in quote requests.

The result that counts is a quote request. The plan is built around those, and the calculator lets you set how many quotes you actually bind.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge quote requests yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

After the storm
Weather drives claims, and claims make people shop. We plan around weather-driven demand in the zip codes you write in.
Local, on purpose
National carriers buy the whole country. You only need the households near your office, on the same big screen.

A typical planInsurance

35%Connected TVYour commercial, full screen, in the homes you picked.
30%SearchCatches people when they look you up by name.
25%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for an independent insurance agency. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
A hailstone hits a windshield. Then forty more.
We hear
Now is when you find out what your policy says.
0:05
The offer
We see
Your agent at a kitchen table with the policy open and a pen out.
We hear
[Your Agency] reads it with you before the storm, not after.
0:22
What to do next
We see
Your name and your number.
We hear
[Your review offer]. Call [Your Agency].

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Before thisBanking & financial servicesmeasured in funded accounts After this Legal servicesmeasured in case inquiries

Also in Financial & professionalBanking & financial services Legal services Accounting & tax B2B & professional services Real estate

All 26 industries

Connected TV for insurance agencies.

How many new policyholders could you be getting?

Measured in quote requests.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

After the storm

Local, on purpose

Thirty seconds. Three beats.

The hook

The offer

What to do next

Your agency on their TV. The quote request on your desk.

Connected TV for insurance agencies.

How many new policyholders could you be getting?

Measured in quote requests.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

After the storm

Local, on purpose

Thirty seconds. Three beats.

The hook

The offer

What to do next

Other industries

Your agency on their TV. The quote request on your desk.