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All 26 industries Financial & professional measured in qualified leads

Connected TV for B2B and professional services.

The person who signs the contract watches TV at night like everyone else. Connected TV reaches them at home, by zip code, when no competitor's sales rep is in the room.

Run your numbers Start my CTV plan

What we keep score on

Measured in qualified leads.

The result that counts is a qualified lead, and what one is worth depends entirely on what you sell. That is why this page asks for your own ticket instead of guessing at it.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge qualified leads yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

A small audience, on purpose
You may only need a few thousand households. Local targeting has no minimum audience before it will switch on, so a small, exact area is fine.
Search does the catching
Business buyers research before they call. The typical plan here puts more into search and display than into TV, so the name they remember is easy to find.

A typical planB2B & professional services

25%Connected TVYour commercial, full screen, in the homes you picked.
35%SearchCatches people when they look you up by name.
30%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a regional manufacturer. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
A plant manager at home with his feet up and the game on. Not thinking about work.
We hear
Buyers go home too.
0:05
The offer
We see
Your floor, your people, and the thing you make, shown plainly.
We hear
[Your Company]. [What you do] for [who you do it for], in [your region].
0:22
What to do next
We see
Your name and your web address.
We hear
When the contract comes up, remember the name. [Your Company].