The box office

How many clients could you be getting?

Three inputs, and two of them are yours. Set a budget, pick a ticket, and say how many you close. The receipt shows every step, so you can check the sums.

Where these numbers come from

Low ticket: Individual tax return, $185 to $280. Average fee for a Form 1040 with Schedules 1 to 3 in the 2025 NATP Fee Study, from non-credentialed preparers ($185) to CPAs ($280). Enrolled agents averaged $228. Source: Accounting Today, reporting the 2025 NATP Fee Study, read 6 October 2026.
High ticket: Business return, starting fee, $350 to $850. The minimum fee preparers charge for a business tax return in the same study: $350 to $850, with an average minimum of $634. It is a starting price, not a typical total. Source: Accounting Today, reporting the 2025 NATP Fee Study, read 6 October 2026.
Cost per result: $70 to $240 for each of the consultations. That is Launch Media’s own planning range for this kind of business, the same one our media planner uses. It is wide on purpose.
Homes and plays. Ranges from the rates we buy at, assuming each home sees the commercial 3 to 6 times a month. On real Connected TV inventory, 90 to 98% of plays are watched to the end.
Close rate: yours. We do not guess it. The receipt stops at the line above until you answer, so the customers and the dollars are worked from your number, not ours.

What we keep score on

Measured in consultations.

The result that counts is a consultation. The plan is built around consultations, and around the calendar, because this is a business with a season.

Month 1
Delivery and frequency.
Your commercial builds toward a few views in each home. Do not judge consultations yet.
Month 2
Search starts to move.
Searches for your name and direct visits to your site usually start moving, if the creative and the geography are right.
Month 3
Lift is fair to talk about.
Often 10 to 25% over your baseline on site or store activity, if measurement is set up. That is a typical range, not a promise.

All the way through, 90 to 98% of the times your commercial plays should be watched to the end. Under about 90 means something is wrong with the supply or the file, and we go and fix it. Every month you get a plain-English report: what ran, what moved, and what we are changing.

How we would aim it

The homes you pick. Nobody else.

Your commercial runs in Minneapolis-St. Paul, Rochester or Duluth, or tighter than that: a list of zip codes, or a radius around your door. It airs on Hulu, Disney+ and ESPN, Paramount+, Peacock, The Roku Channel, Tubi, Pluto TV and YouTube on TV. We buy the space on those services; we do not own them.

Before the rush
TV needs a runway, so the schedule starts well ahead of tax season instead of in the middle of it.
Near your office
By zip code or radius around your office, in the neighborhoods and business districts you already serve.

A typical planAccounting & tax

25%Connected TVYour commercial, full screen, in the homes you picked.
40%SearchCatches people when they look you up by name.
25%DisplayYour name on the sites and apps they use between shows.
10%AudioPodcasts and streaming radio: cheaper reach alongside the TV.

A typical split for this kind of business, not a result. Yours is built around your area and your budget.

An example, not your script

Thirty seconds. Three beats.

Here is the shape of a commercial for a tax and accounting firm. Yours is written from what is true about your business: AI helps us draft options, people choose and rewrite, and you approve the script before anything is filmed. We produce your commercial; our production partner films it.

Already have a video that works on a TV? We can run that instead.

Example script:30 television

0:00
The hook
We see
April 14th, eleven at night. A shoebox of receipts tipped out across a bed.
We hear
There is a better system than the shoebox.
0:05
The offer
We see
Your office in October: calm, organized, a client leaving with one thin folder.
We hear
[Your Firm] does the taxes, the books and the letters, all year.
0:22
What to do next
We see
Your name and your number.
We hear
Taking new clients until [date]. Call [Your Firm].

Words in [brackets] are yours to fill in. Nothing in this example is a claim about a real business.

Before thisLegal servicesmeasured in case inquiries After this B2B & professional servicesmeasured in qualified leads

Also in Financial & professionalBanking & financial services Insurance Legal services B2B & professional services Real estate

All 26 industries

Connected TV for accounting and tax firms.

How many clients could you be getting?

Measured in consultations.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Before the rush

Near your office

Thirty seconds. Three beats.

The hook

The offer

What to do next

Your firm on their TV. The consultation on your calendar.

Connected TV for accounting and tax firms.

How many clients could you be getting?

Measured in consultations.

Delivery and frequency.

Search starts to move.

Lift is fair to talk about.

The homes you pick. Nobody else.

Before the rush

Near your office

Thirty seconds. Three beats.

The hook

The offer

What to do next

Other industries

Your firm on their TV. The consultation on your calendar.